Cloud applications are software which splits data processing and storage between the local device (such as a laptop, desktop tablet or mobile) and remote servers. They typically use a subscription or pay-as-you-go pricing model.

Cloud applications offer scalability and flexibility, in addition to increased performance. These capabilities enable organizations to accelerate their time to market, and incorporate AI and Machine Learning use cases in their digital transformation strategies and decrease IT costs.

Companies that work with remote teams will find it particularly beneficial use cloud-based software with just a webbrowser and an internet connection. This lets employees work more efficiently, improves the work-life balance of employees and increases retention.

Cloud application providers can also provide a pay-as-you go model for storage space, meaning that businesses can increase or decrease capacity when needed without the upfront cost associated with infrastructure and hardware procurement. This flexibility enables organizations to adapt quickly to changes in business needs and to scale applications up or down as needed.

It is essential to optimize cloud-based apps using technologies such as auto-scaling, load balancing, and other similar tools. These can improve the speed of response and fault tolerance by preventing a single server or resource from becoming overwhelmed. Furthermore, implementing a CDN can help to deliver content more efficiently to users regardless of where they reside.

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